If the thought of a perennial chocolate fountain doesn’t appeal to you, the idea of row upon row of shiny chocolate pralines of all flavors bores you and the promise of scrumptious warm waffles drizzled with hot fudge just makes you yawn, then this post is just not for you. But if you are in any way like me and consider chocolate a major food group, not to mention you try to constantly find medical and nutrition experts who will back up your theory that cocoa is indeed a healthy vitamin, no less important than the tart C or the yucky fish oils, then by all means read on.
Although it had been staring me in the face every time I walked by it in my neighborhood, I never ventured inside the Max Brenner chocolate restaurant on Second Avenue until very recently. A few friends I would trust with my life had recommended it and I knew enough about the place to write positive reviews for a few of my chocolate articles. But I never actually found the environment very cocoa-dream-friendly and if you ask me to explain why, I am stunted. It’s not an easy thing for me to be, stunted that is, but to date the Second Avenue eatery is not a favorite spot in my book.
Then I learned that Max Brenner has another location at Union Square, on Broadway right between 14th and 13th street. Now THAT is a spot which makes a girl like me dream big dreams of her very own “Ninny and the Chocolate Factory”! OK, the whole Ninny thing is to make a point and if anyone ever calls me that I promise they will not be able to taste chocolate ever again. Ninny is the word used when Florentine farmers call their piglets at feeding time. No, I don’t advise anyone to venture into dangerous territory by calling me that, ever. REALLY.
But back to the Max Brenner at Union Square. It’s a veritable factory of good times in there. The way the room is set up is very festive and bright. It has some “Dora, the Explorer”-type graphics on the walls and the tables have this old Soda Fountain shop atmosphere to them. The waiters are cheery, friendly and have this elf-like quality that makes it all seem very Willy Wonka, so much so that my friend C. and I had a hard time looking ours in the face, for fear of a spontaneous laughing fit. The place has a full chocolate shop in the front, where boxes of bonbons are available, alongside cocoa body creams and bubble baths, boxed teas and hot cocoa mixes. It’s a chocolate lover’s paradise, in every possible way.
I walked away from my own first experience there very satisfied. Of course, the temptation to try every single item in the place is soon replaced by the reality of their impossibly extensive menu. But I highly recommend the Chocolate Chai and the Profiteroles, which come filled with pastry cream, are served alongside chocolate and vanilla dipping sauces and garnished with a small dish of miniature crunchy waffle balls dipped in milk chocolate. Salivating yet? No… Then how about a beloved chai tea, but with an extra bit of panache added by mixing in some yummy cocoa? I think that has done the trick for sure. If not, have you checked your pulse lately?!
Now finally, an explanation for the title. You see, Mr. Brenner himself - first name Oded, not Max - is bald and a pastry chef. He started the original business - Handmade Chocolate - with a partner named Max Fichtman, hence the combination of the names in the title of the joint. And the concept behind the restaurants? To simply take chocolate to the… Max!
Image courtesy of Jason Perlow - Off The Broiler
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