NYFW – Mara Hoffman Means Clothes for the Confidently Sexy
I have been a huge fan of the Mara Hoffman brand ever since I first watched their Fall 09 show last season, at Mercedes-Benz Fashion Week. The Mara Hoffman gypsy princess was the queen of the ball at Bryant Park this past February and her unfussy, easygoing glamour was what I craved for my own wardrobe.
Speaking from personal experience, it is unusual that a designer is able to follow up their outstanding collection with an even more breathtaking one the next time around. Yet, the hip women behind the Mara Hoffman brand have done just that. On September 10th, 2009 history repeated itself, this time for the best outcome, and I was once again blown out of my seat with visions of feminine beauty, simply desirable clothes, fluid charisma and glowy polished make up and hair. The Mara Hoffman enchantress lives on!
The presentation — part of a triple play with designers Nicholas K and Whitney Eve — was made possible by the ever-visionary, always ahead of the trends People’s Revolution. Lead by the supercool Kelly Cutrone they are, in my view, the PR firm of Fashion Week and their allegiance to those who love and promote their clients is an oasis of excellence in the chaos of mediocre publicists who think that loyalty is a bad word. This announcement was brought to you courtesy of yours truly, who always gives credit where it is due. A “promoter” I have been called, and indeed one I am. Promoter of all things GREAT!
Now back to the clothes, designed by Hoffman herself with Klee Van Schoonhoven. The intro to the brand’s website says it all, with photos of Banjara Gypsy women, Bengali tigers, lunar images and exotic locales. This is a brand for world travelers, those who aren’t content with just ordinary routines but need constant excitement and vibrancy in their lives. Wallflowers, timid spirits and otherwise boring chicks need not apply. Both Hoffman and Van Schoonhoven are confident, strong women who exude a wonderful aura of indisputable talent and grace under fire. Indeed, the perfect womanly qualities to possess in these trying times.
The clothes were a mix of what I call signature Mara Hoffman, meaning those wonderful printed jersey dresses/ponchos with matching printed jersey leggings, with some gypsy princess gowns, like the gorgeous numbers top left and right, silk georgette bike shorts paired with a silk chiffon blouse and even a suit or two, done the glamorous, girly way. Definitely not your standard board meeting fare.
Accessories were minimalist but made a statement, like those stacks of black or cream tone-on-tone bracelets that made me think of the ones made out of resin — originally camel bone, back in the days — the Rajastani women wear all the way up to their biceps. Steve Madden provided the shoes, versions of the city sandal, with the black and purple suede really popping. The make up was by Andrea Helgadottir for NYX and the girls were glowy and bronzed with metallic olive green eyeshadow and nude glossy lips. The hair by TRESemmé was soft and sexy — Brigitte Bardot meets flamenco bailaora on a Caribbean beach. You know, that incredibly unattainable look which conveys never having tried but which looks so beautiful on real women…
So, after I hibernate a bit this winter and limit my purchases to some separates from TopShop, a few Pashminas for true warmth and street market bangles from India for color — due to the strain on the purse every one of us is feeling these days — I plan to resurface more glamorous and fashionably adventurous than ever in the spring, wearing a few of Mara Hoffman’s fantastic dresses and gowns. Here’s to hoping you’ll be joining me. Happy buying Everyone!
Images from Image.net – Photos by Frazer Harrison – Getty Images